Consumer electronics brand OPPO has announced the launch of INNO WORLD, a virtual reality playground that will be open to the public as part of the company's annual tech event, OPPO INNO DAY. The innovative virtual space invites guests into its futuristic universe, where they will be able to participate in a variety of interactive experiences.
To start, INNO WORLD guests are required to make a custom avatar, which will allow them to connect in the virtual space with users who have similar interests. According to the company, INNO WORLD is far more than just a communication platform. It is a community-building tool that mimics real-world points of interest. In addition, users will partake in special quests together, unlocking new outfits and accessories.
Virtual Community-Building Platforms
OPPO Introduces a New Virtual Playground Called INNO WORLD
Trend Themes
1. Virtual Community-building - Virtual community-building platforms that provide immersive and interactive experiences like INNO WORLD will be popular for enhancing human relationships in the digital age.
2. Custom Avatars - Custom avatars will become a standard feature on social networking sites and virtual reality platforms, leading to new marketing opportunities for companies.
3. Gamified Virtual Spaces - Gamified virtual spaces that incorporate challenges, quests, and rewards will be the new frontier for experiential marketing and brand engagement.
Industry Implications
1. Virtual Reality - Virtual reality companies can take advantage of the trend towards virtual community-building platforms by creating more immersive and creative environments for users to connect and play.
2. Social Networking - Social networking companies that integrate custom avatars and immersive experiences into their platforms will have a competitive edge and attract more users.
3. Marketing - Marketing companies should explore the potential of gamified virtual spaces to create interactive and memorable brand experiences that resonate with customers.