Australia's Toa Beverages makes Toa Hemp, a hemp-infused switchel that offers a refreshing take on the healthy and energizing probiotic drink. Switchel is a beverage that's made with apple cider vinegar and ginger, making it both highly nutritious and beneficial for the body.
Toa Hemp sets itself apart by targeting sporty adults who are passionate about investing in their health and wellness. The brand intentionally developed packaging for its minimalistic soda drink that's clear and simple, makign it easy for the beverage's numerous benefits to be identified.
The hemp-infused switchel is offered in vibrant flavors like Watermelon & Mint, Peach & Ginger and Mixed Berry, helping to offer a convenient way for health-conscious individuals to get a boost from electrolyte-rich, anti-inflammatory ingredients and fatty acids.
Hemp-Infused Ginger Drinks
Toa Beverages' Hemp-Infused Switchel Targets Athletic, Urban Adults
Trend Themes
1. Hemp-infused Drinks - A growing trend of infusing beverages with hemp, particularly targeting health-conscious consumers.
2. Minimalistic Packaging - A trend of opting for clear and simple packaging, allowing the focus to be on the product's benefits.
3. Probiotic Beverages - A trend of incorporating probiotics into beverages, appealing to individuals looking for easy ways to improve gut health.
Industry Implications
1. Food and Beverage - Hemp-infused drinks present an opportunity for beverage companies to innovate and target health-conscious consumers.
2. Health and Wellness - With the growing demand for natural and functional ingredients, hemp-infused drinks can disrupt the wellness industry by offering a refreshing alternative to traditional sports drinks.
3. Sustainability - Companies can incorporate environmentally friendly practices such as using compostable packaging or sourcing hemp from sustainable farms to align with the trend of eco-friendly products and attract environmentally conscious customers.