The United Nations and the World Health Organizations have been very busy with mitigating the current pandemic and one of their latest efforts is the 'Be Ready' campaign which calls on designers to create impactful and informative COVID-19 visuals.
Knowing that sometimes the aesthetic of the medium is the message, this move by the UN and WHO is a wise one. Through visually engaging content, this campaign aims to educate people on the steps that they can take to slow down the pandemic.
The format of the informative COVID-19 visuals is left for the artist to decide. It can be anything "from graphics and videos to music and solidarity ideas." Each submission will need to be approved by WHO prior to running as the organizations want to minimize the risk of false information.
Artist-Friendly Public Health Messages
UN and WHO Tap Creatives for Informative COVID-19 Visuals
Trend Themes
1. Artistic Health Messaging - In the wake of COVID-19, creative approaches to health messages are becoming more important.
2. Crowdsourced Public Health Campaigns - The UN and WHO's 'Be Ready' campaign highlights the potential for crowdsourced initiatives in public health education.
3. Visual Storytelling for Health Education - Visual storytelling is becoming an increasingly effective way to communicate important health messages to the public.
Industry Implications
1. Advertising - Advertising agencies can partner with public health organizations to create impactful health messaging.
2. Design - Design firms can contribute to public health campaigns by creating compelling visuals and graphics related to health education.
3. Entertainment - Entertainment companies can use their platforms to spread important health messaging and participate in public health initiatives.