This influencer platform uses artificial intelligence technology to match brands with digital influencers. Using an AI algorithm from IBM Watson, Influential assigns online influencers with scores to see who ranks first within their social media networks in an effort to help companies pick the right people to collaborate with for their influencer marketing campaigns. This approach to branding is gaining increasing traction.
The AI influencer technology works with Instagram, Twitter and Facebook "to deliver demographically, psychographically, and contextually targeted campaigns for brands and agencies." The exclusive influencer platform has an invite-only network consisting of more than 10,000 influencer social media accounts on Facebook, Instagram, Snapchat, Twitter and YouTube. These accounts must be in the top 1% of engagement on all of these social media platforms to join.
AI Influencer Platforms
Influential Uses AI Influencer Technology to Help Brands and Agencies
Trend Themes
1. AI-driven Influencer Matching - Influencer platforms can utilize AI algorithms for efficient and accurate matching of brands with influencers.
2. Demographically, Psychographically, and Contextually Targeted Campaigns - AI influencer platforms can create campaigns that target specific demographics, psychographics, and context to improve their marketing approach.
3. Exclusive Invite-only Networks - Influencer platforms can create a sense of exclusivity by only allowing the top 1% of social media accounts to join their network.
Industry Implications
1. Marketing and Advertising - AI-powered influencer platforms represent an opportunity for marketers and advertisers to create more effective and precise campaigns.
2. Social Media Technology - Influencer platforms represent an opportunity for tech companies to integrate AI algorithms into social media platforms to improve influencer and brand matching.
3. AI-driven Data Analytics - Influencer platforms represent an opportunity for data analytics companies to create advanced AI algorithms that can analyze social media data more accurately and efficiently.