Made by Canadian designers Kathleen Westerhout and Dana Ramler, the Inflatable Bandeau Belt is a way to stay safe on the water without sacrificing style. This product actively fills a void in the boating market, as the Kathleen Westerhout website explains, “there are no products suitable for the fashion-conscious glamorous woman aboard a yacht.â€
Check out the gallery to view the three styles of the Inflatable Bandeau Belt.
Implications - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds radical fashion designs to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand.
Discreet Life Jackets
The Inflatable Bandeau Belt is for the Stylish Seafarer
Trend Themes
1. Fashionable Life Jackets - Designing life jackets with a fashion-forward flair can attract consumers interested in novelty, style, and originality.
2. Inflatable Wearables - Creating wearable products that can inflate for safety purposes can provide a unique and practical solution for consumers.
3. Niche Market Products - Identifying and catering to a specific market gap, like fashionable life jackets for glamorous women on yachts, can lead to the development of successful niche products.
Industry Implications
1. Boating - Manufacturers can create fashionable and practical products, like life jackets, for boaters who value style and safety.
2. Fashion - Fashion designers can expand into the boating industry by creating stylish and practical products, like the Inflatable Bandeau Belt.
3. Outdoor Gear - Designers of outdoor gear and equipment can explore inflatable wearables for a variety of uses, including safety and convenience.