INDVLST LAB recently dropped its first-ever collection and it is specially crafted to challenge both designers and consumers by bringing their relationship closer. The concept that the new fashion label evokes is a refreshing sense of creativity, challenging both ends of the spectrum through the means of fashion. The 'Volume One' collection comes with a 'Screen Print Activation Kit' -- this kit features a deconstructed fashion piece that enables consumers to explore on their own.
Within the kit is a screenprint that comes with pre-designed graphic pieces alongside tools and a blank apparel item for consumers to express themselves creatively. Alongside the special kit are a series of clothing that are adorned in similar graphic designs.
Creatively Challenging Graphic Apparel
INDVLST LAB Bonds Designers with Their Consumers
Trend Themes
1. Customizable Fashion - Disruptive innovation opportunity: Develop an online platform that allows customers to personalize and customize their own fashion designs.
2. Collaborative Design - Disruptive innovation opportunity: Create a platform that connects designers and consumers, allowing them to collaborate on creating unique fashion pieces.
3. Interactive Fashion Experience - Disruptive innovation opportunity: Design and implement augmented reality (AR) or virtual reality (VR) experiences that enhance the fashion shopping process and engage consumers in interactive ways.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leverage technology to disrupt traditional fashion design and retail models, creating new ways for designers and consumers to interact and collaborate.
2. E-commerce - Disruptive innovation opportunity: Develop innovative online platforms that offer personalized fashion experiences, enabling consumers to explore their creativity and customize their purchases.
3. Augmented Reality - Disruptive innovation opportunity: Utilize AR technology to revolutionize the fashion industry, creating immersive and interactive shopping experiences that merge the physical and digital worlds.