Forget the fireworks – this year Del Taco has your Independence Day celebrations covered with its new red, white, and blue Independence Poppers.
Del Taco's new Independence Poppers were created in partnership with the Gary Sinise Foundation, which is an organization that helps to support America’s wounded heroes and their families. To celebrate these heroes and give consumers a fun way to ring in the Fourth of July, Del Taco has created three drinks that feature fruit-flavored popping boba pearls. The Independence Lemonade Popper drink also contains Minute Maid Zero Sugar Lemonade, while the Independence Sprite Popper drink is made with Sprite. Lastly, the new Independence Mini Shake Popper combines the brand's classic vanilla shake with the fruit-flavored popping boba pearls.
The new Independence Poppers are available now through July 12, 2023, and Del Taco is accompanying the launch with a minimum donation of $20,000 to the Gary Sinise Foundation.
Patriotic Boba Drinks
Del Taco Created Three New Independence Poppers for the 4th of July
Trend Themes
1. Patriotic-themed Food and Beverages - Patriotic-themed food and beverage products are becoming more popular and offering unique flavor options to consumers.
2. Collaborations with Non-profit Organizations - Brands partnering with non-profit organizations for charity fundraising can improve brand image and increase social impact.
3. Innovative Beverages - Innovative and creative beverage flavor combinations, such as Del Taco’s new fruit-flavored popping boba pearls, can set brands apart in the competitive beverage industry.
Industry Implications
1. Food and Beverage - Food and Beverage businesses can capitalize on patriotic holidays by offering unique, themed products that draw in consumers and boost sales.
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3. Fast Food and Quick Service Restaurants - Fast food and quick service restaurants can take advantage of the beverage industry’s unique flavor trends by introducing innovative beverage options that incorporate new and exciting textures and flavors.