Contemporary skin and body care brand Aesop, which is known for its elegant aesthetics, has recently debuted an incense collection featuring three fragrances. This release is a first for the brand.
Aesop's inaugural incense collection is "crafted in Japan by a centuries-old incense atelier" and in collaboration with Barnabé Fillion. Staying true to the origin of craftsmanship, the incense aromas "take their names from well-known diaries by Japanese authors from the Heian period." Kagerous, for example, boasts a blend of woody and earthy aromas derived from vetiver, igusa, and sandalwood. Sarashina, on the other hand, is a warmer woody fragrance combining sandalwood with clove and cinnamon. Finally, the Murasaki incense features the "fresh woody resins of hinoki" with a similar spice profile as Sarashina.
Inaugural Incense Lines
Aesop Boasts a New Aromatique Incense Collection, Featuring Three Versions
Trend Themes
1. Japanese-inspired Aromas - Expanding into the incense industry with a collection crafted by a centuries-old incense atelier in Japan presents an opportunity for Aesop to offer unique Japanese-inspired aromas for its skincare customers.
2. Nontraditional Product Line Expansion - Aesop's introduction of an incense collection, as a nontraditional product line expansion, presents an opportunity for the brand to offer its customers a multi-sensory experience to complement its already successful line of skincare products.
3. Sustainability and Craftsmanship - Partnering with a centuries-old incense atelier reinforces Aesop's commitment to sustainability and craftsmanship, presenting an opportunity to disrupt the luxury skincare industry with more sustainability-focused products.
Industry Implications
1. Luxury Skincare - Aesop's inaugural incense collection presents an opportunity for the luxury skincare industry to branch out into multi-sensory experiences.
2. Incense Manufacturing - Aesop's collaboration with a centuries-old incense atelier in Japan presents an opportunity for incense manufacturers to partner with luxury brands and expand their reach into the skincare industry.
3. Sustainability-focused Luxury Products - Aesop's dedication to partnering with sustainable and artisanal manufacturers presents an opportunity for the luxury brand industry to focus on sustainability and craftsmanship while offering unique products to consumers.