Uber Eats recently revealed its inaugural in-app advertising capabilities. The new in-app advertising system will provide a way for restaurants to not only sell food through the platform but to also promote an establishment. The new advertising tools will run on a cost-per-click model, which means advertisers will only pay when Uber Eats users click on the ad. Ads will be displayed on the top of the platform’s home feed.
The food deliveyr platform held an initial test of the advertising system, which resulted in a five times increase in return on ad spend. The company is also enticing advertisers, by making $25 million available marketing credits, which can be used by the small to medium-sized culinary organization. The advertising credits may help establishments recover losses that occurred due to the ongoing pandemic.
In-App Food Delivery Advertising
Uber Eats Created a New In-App Advertising Tool for Restaurants
Trend Themes
1. In-app Advertising - Expanding in-app advertising capabilities in different industries can enhance customer engagement, increase revenue, and promote products or services efficiently.
2. Cost-per-click Model - Businesses that implement cost-per-click models can optimize advertising budgets while increasing the likelihood of audience engagement and sales.
3. Marketing Credits - Offering marketing credits to businesses as a form of incentive can help promote growth and recovery in various industries during economic downturns.
Industry Implications
1. Food Delivery - Implementing in-app advertising tools in the food delivery industry can help restaurants promote their services, reduce marketing costs, and increase user engagement and sales.
2. Small/medium-sized Restaurants - Providing marketing credits to small and medium-sized restaurants can support business sustainability and promote economic growth in the restaurant industry.
3. Digital Marketing - Integrating new advertising models into digital marketing campaigns can provide businesses with efficient yet cost-effective methods of reaching their target audience and generating revenue.