Inspired by Taylor Swift being named TIME's Person of the Year and posing with her cat Benji in the photoshoot, dog wellness franchise Dogtopia launched the In My Dog Era photo contest. During a short window in December 2023, dog owners are invited to submit their own "imi-tay-tion" of the magazine cover photo with their own dog. To enter, pet parents must post their photo on Instagram with the #InMyDogEra tag or share their submission via the online upload portal.
In My Dog Era photo contest participants will be competing for a month of unlimited dog daycare. Dogtopia has made a name for itself by offering a holistic wellness approach and providing a supportive environment for dogs to thrive.
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Trend Themes
1. Pet Photo Contests - The In My Dog Era photo contest by Dogtopia taps into the trend of pet owners sharing photos of their furry companions on social media.
2. Holistic Dog Wellness - Dogtopia's holistic wellness approach caters to the rising trend of pet owners seeking comprehensive care for their dogs.
3. Social Media Engagement - The use of Instagram and online upload portals for the In My Dog Era contest aligns with the trend of businesses engaging with consumers through social media platforms.
Industry Implications
1. Pet Services - The In My Dog Era photo contest highlights opportunities for pet service providers to boost engagement and attract new customers through fun and interactive initiatives.
2. Wellness - The holistic wellness approach of Dogtopia presents opportunities for the broader wellness industry to explore offerings or collaborations focused on pet health.
3. Digital Marketing - The use of social media platforms like Instagram and online upload portals demonstrates how the digital marketing industry can create innovative campaigns to drive customer participation and brand awareness.