Imperial tea is a brand that comes from China, so the goal with the new look for the company was to relate the package design to the tea's roots. As such, Chinese emperors are represented on the front, with various crowns that were used throughout history by the ruling dynasty.
According to Xinghui Li, the graphic designer who came up with the concept, the package needed to "invoke a sense of royalty and sophistication." She went with a darker background for the containers that the tea comes in, and on the front featured the crowns in a sort of lightly sketched way. The crowns are represented in white, which stand out nicely against this dark background. The different kinds of tea are also shown with the various colored lids used.
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
Trend Themes
1. Royal-inspired Branding - Creating packaging designs that invoke a sense of royalty and sophistication.
2. Cultural Heritage Integration - Incorporating historical and cultural elements into product branding to establish a connection with the brand's roots.
3. Minimalistic Illustration - Utilizing lightly sketched illustrations to create a visually appealing and elegant packaging design.
Industry Implications
1. Food and Beverage Packaging - Exploring innovative packaging designs that incorporate cultural heritage elements to enhance brand identity and appeal.
2. Premium Tea Industry - Using royal-inspired branding to differentiate and position premium tea products in the market.
3. Graphic Design Services - Providing expertise in creating packaging designs that effectively convey the desired brand image and appeal to target consumers.