Iconic Immunity Coffee features a fresh green color scheme and a minimalist look that highlights the core properties of the functional beverages. The Vanilla, Mocha and Dark Roast coffee beverages from Iconic Protein help to share the benefits of protein, MCT oil, zinc and vitamins in ready-to-drink formats.
The refreshed branding for the immune-boosting coffee beverages was created to simplify the overall look of the products and get consumers connecting with the features and less distracted by busy labels. At a time when many people are investing in immunity drinks to bolster their everyday wellness, the brand makes it easy to turn a daily coffee habit into a healthful way of getting more minerals, Vitamin C, Vitamin D3 and plenty of other functional ingredients for wellness.
Ready-to-Drink Immunity Coffees
Iconic Immunity Coffee Shares Protein, Zinc, Vitamin C & More
Trend Themes
1. Functional Beverages - The trend of incorporating additional functional benefits in beverages presents opportunities for disruptive innovation in the beverage industry.
2. Simplified Branding - The trend of simplified branding presents opportunities for disruptive innovation in the branding and packaging industry.
3. Immunity Boosters - The trend of immunity-boosting ingredients presents opportunities for disruptive innovation in the wellness industry.
Industry Implications
1. Beverage Industry - The ready-to-drink immunity coffee trend presents an opportunity for the beverage industry to expand into functional beverages with added benefits.
2. Branding and Packaging Industry - The trend towards simplified branding presents an opportunity for the branding and packaging industry to create minimalistic designs that highlight core product properties.
3. Wellness Industry - The trend towards immunity-boosting ingredients presents an opportunity for the wellness industry to create innovative products and services that promote health and wellness.