Longboards have never been so good looking. International models Coco Rocha, All Stephens and Hannah Holman are all a part of the brand lifestyle that Image Ride projects to its many happy clients.
While there are many hardcore longboarders who would rather ride them, many others are mounting their decks on their bedroom walls as artwork. Image Ride is banking on this trend and has created a business focused on creating custom engraved longboards that can have any image you want on them. Simply upload a photo, send it their way and in no time you'll have one stylin' deck at your doorstep.
Longboard Art
Image Deck Creates Customized Decks for Your Viewing Pleasure
Trend Themes
1. Customized Longboards - The trend of customized longboards creates opportunities for businesses to offer personalized and unique designs to customers.
2. Longboards as Art - The trend of using longboards as decorative art pieces presents opportunities for artists to collaborate with longboard brands and offer their designs on longboards.
3. Branding Through Lifestyle - Image Ride's use of international models in their branding indicates the trend of companies using lifestyle as a means of promoting their products to consumers.
Industry Implications
1. Customizable Product Industry - Custom engraved longboards can lead to opportunities for companies to offer customization on a variety of products to meet consumer demand.
2. Art and Design Industry - The longboard art trend presents opportunities for artists to expand their market audience and collaborate with longboard brands for unique design offerings.
3. Marketing and Advertising Industry - The use of lifestyle branding by Image Ride is an opportunity for companies to create brand identity and reach their target market through strategic marketing techniques.