Instantly Illuminating Eye Balms
Burt’s Bees Illuminating Eye Balm is Powered by Vitamin C
Planet-friendly beauty company Burt's Bees recently launched its Illuminating Eye Balm which seeks to hydrate the skin and "wake up tired-looking eyes." The brand claims that this formulation will leave the skin looking "vibrant, healthy, and hydrated." Vitamin C is included as a key ingredient in this product to help with reducing the appearance of under-eye circles while giving an immediate glow boost to one's complexion. Vitamin E, on the other hand, brings anti-inflammatory properties and plant-derived squalane fills in the role of the multi-tasking skin hydrator. Burt's Bees features responsibly sourced beeswax in its Illuminating Eye Balm. Additionally, the formula is waterless, meaning that it is not only compact and perfect for on-the-go applications but that it also is more sustainable for the environment.
Trend Themes
1. Eco-friendly Beauty - Burt's Bees Illuminating Eye Balm highlights the eco-friendly movement in the beauty industry by featuring responsibly sourced beeswax and a waterless formula, providing opportunities for other companies to create sustainable beauty products.
2. Multi-benefit Products - Burt's Bees Illuminating Eye Balm's use of Vitamin C for reducing the appearance of under-eye circles and Vitamin E for anti-inflammatory properties showcases the trend of products with multiple benefits that cater to consumers looking for time-efficient and effective skincare products.
3. On-the-go Skincare - Burt's Bees Illuminating Eye Balm's compact and travel-friendly packaging highlights the trend of on-the-go skincare and presents opportunities for companies to create more convenient and portable beauty products for busy consumers.
Industry Implications
1. Beauty Industry - Burt's Bees Illuminating Eye Balm represents the innovative approach companies are taking in the beauty industry to create sustainable, multi-functional, and travel-friendly products.
2. Sustainability Industry - Burt's Bees Illuminating Eye Balm provides an example of how sustainability can be incorporated into product development in the beauty industry, presenting opportunities for companies in the sustainability industry to collaborate and innovate within the beauty industry.
3. Travel Industry - Burt's Bees Illuminating Eye Balm's compact and travel-friendly packaging reflects the trend in the travel industry of consumers looking for convenient and easy-to-pack products, offering opportunities for companies to create more travel-friendly beauty and skincare products.