If you're looking to take a breather from lookbooks filled with angsty and brooding models, then check out the Illesteva Fall 2010 lookbook. This lookbook features Illesteva's new fall collection of sunglasses and replaces the models with everyday Mediterranean men and women.
The Illesteva Fall 2010 lookbook may not be the prettiest thing in the world to look at, but it is "real." In real life it won't only be models walking the streets wearing Illesteva's new shades. Cooks, pregnant women, and apparently even tomatoes will all be rocking these kickass sunnies well into winter.
Daily Life Lookbooks
The Peculiar Illesteva Fall 2010 Lookbook
Trend Themes
1. Everyday Models - Disruptive innovation opportunity: Create lookbooks featuring everyday people wearing fashion items, challenging the traditional use of professional models.
2. Real Life Representation - Disruptive innovation opportunity: Embrace diversity and showcase real people in advertising campaigns to reflect the diverse customer base.
3. Unconventional Lookbooks - Disruptive innovation opportunity: Experiment with unique concepts and unconventional aesthetics in lookbooks to stand out in the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to engage customers and disrupt traditional fashion marketing strategies.
2. Eyewear - Disruptive innovation opportunity: Redesign the way eyewear products are marketed by featuring diverse individuals instead of conventional models.
3. Advertising - Disruptive innovation opportunity: Challenge traditional advertising norms by embracing real-life representation and showcasing unconventional aesthetics.