The French National Assembly has approved a bill that will make it ILLEGAL for anyone to 'promote extreme thinness'. The law, if passed, would apply to advertisers in both print and online media.
If found guilty of promoting anorexia, violators could face fines up to $47,000 and possible jail time.
The law was sparked by several anorexia-linked deaths.
Regarding the ban, NBC Noted, "Doctors and psychologists treating patients with anorexia nervosa — a disorder characterized by an abnormal fear of becoming overweight — welcomed the government’s efforts to fight self-inflicted starvation, but warned that its link with media images remains hazy."
Over the last few years, Trend Hunter has been all over this topic. Below are some of the controversial and opposing views we've published:
Illegally Skinny
French Bill Will Make Skinny Models 'Illegal'
Trend Themes
1. Body Positivity - Opportunity for brands to promote positive body image and diversity in their advertising campaigns.
2. Regulation of Advertising - Opportunity for government and industry bodies to develop stricter regulations and guidelines for advertising to prevent the promotion of extreme thinness.
3. Mental Health Awareness - Opportunity for organizations to advocate for mental health and raise awareness about the dangers of promoting unrealistic body standards.
Industry Implications
1. Fashion - Opportunity for the fashion industry to lead the change by featuring models of various body types and sizes in their runway shows and campaigns.
2. Advertising - Opportunity for advertisers to rethink their approach and create inclusive and empowering content that promotes healthy body images.
3. Healthcare - Opportunity for healthcare professionals and organizations to offer support and treatment for individuals affected by eating disorders.