If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course." Smells delicious.
Implications - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different.
Mustang Cologne
How Much Do You Like The New Car Smell?
Trend Themes
1. Car Branded Consumer Products - There is an opportunity for companies to expand their product lines by creating non-automotive products linked to specific car brands.
2. Personalized Fragrances - The use of personalized fragrances in branding promotions can create a unique brand image for customers.
3. Nostalgia Marketing - Nostalgia-driven marketing campaigns, such as the use of the beloved new car scent, can tap into consumers' emotions and increase brand loyalty.
Industry Implications
1. Perfume and Fragrance - The perfume industry can explore opportunities to create personalized fragrances that embody a sense of nostalgia for specific brands.
2. Automotive - The automotive industry can expand into non-automotive markets by collaborating with companies to create branded consumer products such as colognes or other fashion accessories.
3. Marketing and Advertising - Marketing companies can use the concept of nostalgia and branding to create effective marketing campaigns that generate brand loyalty.