The North Face is going back to its roots with its Fall/Winter 2020 collection which features multiple garments arriving in the brand's iconic yellow colorway.
First introduced in the 1970s, this electric yellow hue was seen on two exclusive North Face products: a sleeping bag and the 1973 Expedition Parka. Now, the colorway has made a comeback with shoes, vests, coats and more arriving in the hue. Style aside, the yellow seen on the products actually served a deeper purpose, as it offered heightened visibility for mountain explorers. Eventually, this color and system was adopted by other adventurers as a universal safety measure, especially on summit climbs.
Items arriving in the eye-catching yellow tone can now be purchased online.
Nostalgic Yellow Adventure Collections
North Face's Iconic Yellow Colorway is Back for F/W 2020
Trend Themes
1. Nostalgic Colorway Resurgence - There is a market opportunity for brands to reintroduce iconic colors from the past to drive nostalgia and customer engagement in their products across different industries.
2. Functional Fashion - The trend towards multi-purpose functional clothing presents a market opportunity for brands to create products that serve both style and function across different industries.
3. Heritage Branding - Brands can leverage their rich history to create an authentic brand experience that resonates with consumers across different industries
Industry Implications
1. Outdoor Apparel Industry - Brands can leverage the heritage of past products and introduce nostalgic colorways such as the North Face yellow colorway to differentiate their products.
2. Sporting Goods Industry - Brands can leverage the functional aspects of multi-purpose clothing to create products for different sports or activities that cater to different customer needs.
3. Fashion Industry - Fashion brands can take a cue from the North Face's heritage branding and integrate storytelling elements into their products to create authentic brand experiences.