The Toronto-based Evil Dead: The Musical released three promotional poster spoofs using the iconic images of three Broadway plays: Les Miserables, Mamma Mia! and Hairspray.
The images have been given sort of a blood-soaked, campy, zombie twist and there is a tag line that says, “It's like the musicals you love, only evil." The result is pretty hilarious.
The musical is based on an 1981 American musical horror movie called The Evil Dead which was directed by Sam Raimi and written by Raimi and Scott Spiegel.
Broadway Poster Spoofs
"Evil Dead: The Musical" Ads
Trend Themes
1. Poster Spoofs - Opportunity for brands to create humorous and attention-grabbing promotional material by spoofing iconic images or advertisements.
2. Campy Marketing - Opportunity for businesses to embrace campy and humorous marketing strategies to attract audiences and create a memorable brand image.
3. Horror-themed Musicals - Opportunity to explore the popularity of horror-themed musicals and create unique entertainment experiences.
Industry Implications
1. Entertainment - The entertainment industry can leverage poster spoofs and campy marketing tactics to capture audience attention and promote new shows, movies, or musicals.
2. Advertising and Marketing - Advertising and marketing agencies can utilize poster spoofs as a creative tool to create engaging and shareable content for their clients.
3. Fashion and Merchandise - Fashion and merchandise brands can collaborate with musical productions to create and sell limited edition horror-themed apparel and collectibles, capitalizing on the popularity of the genre.