Bottled water brand Icelandic Glacial specializes in "naturally alkaline, super-premium spring water" that is offered at an accessible price point. Addressing growing consumer desires for sustainable bottled water alternatives -- a result of ongoing plastic pollution -- the brand recently launched a new initiative that aims to reduce plastic production with two new packaging formats.
By 2021, Icelandic Glacial is planning to replace all existing PET packaging with "50% post-consumer recycled plastic (rPET)" while also launching aluminum can packaging for both its still and sparkling water products. The brand is also planning to launch a "new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for food service," all aiming to reduce the company's environmental footprint and bringing it closer to carbon neutrality.
Eco Water Packaging Pledges
Icelandic Glacial Will Launch New Sustainable Packaging
Trend Themes
1. Sustainable Packaging - Opportunities for innovation in sustainable packaging utilizing post-consumer recycled plastic or new materials such as aluminum cans.
2. Large Volume Packaging - Opportunities for innovation in large volume packaging options for both residential and commercial use.
3. Eco-friendly Initiatives - Opportunities for innovation in other eco-friendly initiatives and campaigns to reduce overall environmental footprint of businesses.
Industry Implications
1. Bottled Water Industry - Innovative sustainable packaging options can improve overall environmental footprint and meet consumer demand for eco-friendly products.
2. Packaging Industry - Opportunities for innovation in eco-friendly packaging materials and designs for various industries.
3. Food Service Industry - Innovative, large volume packaging options can meet the food service industry's need for efficient and eco-friendly packaging solutions.