These old-fashion ice cream containers harbor a nostalgic aesthetic that perfectly resonates with the contemporary consumer. Started in 1924, Henning-Olsen is Norway's first factory to manufacture frozen treats.
Today, the drive for innovation in flavor is motivating all sorts of combinations across the food sector, including some wild ones like Gelati's ketchup ice cream. From time to time, consumers long for an anchor and a reminiscence of the good old days.
Henning-Olsen aims to satisfy this craving quite literally by returning to the 30s and embracing the slow-churning technique for the iced treat. For its 'Sakte Kjærna Iskrem' product line, Henning-Olsen turned to Oslo-based agency ANTI for an ice cream container design that will capture attention. To build on the historic significance of the technique, the firm returns to the factory's design approach in the 30s and 50s.
30s-Inspired Ice Cream Containers
Hennin-Olsens Launches Its New Line of Slow-Churned Ice Cream
Trend Themes
1. Nostalgic Packaging Design - Opportunities for creating packaging designs that resonate with the consumer's longing for sentimental values.
2. Innovative Flavor Combinations - The potential to create new and exciting flavor combinations to stand out in the competitive food market.
3. Revival of Traditional Production Techniques - The opportunity to bring back traditional production techniques in the food industry to cater to the consumers' cravings for nostalgia.
Industry Implications
1. Food Packaging - Opportunities for designing food packaging that elicits a sense of nostalgia and sentimental value in the consumers.
2. Frozen Treats - The potential to create innovative and unique flavors to cater to the demands of consumers seeking new and exciting experiences.
3. Food Production - The potential to revive traditional food production techniques to cater to the consumers' longing for the good old days.