Revolution Beauty is getting makeup enthusiasts and fans of the film 'Elf' ready for the holidays with its 'I HEART REVOLUTION X ELF' collection.
Elf follows Buddy who, according to the film's official synopsis, "was accidentally transported to the North Pole as a toddler and raised to adulthood among Santa's elves. Unable to shake the feeling that he doesn't fit in, the adult Buddy travels to New York, in full elf uniform, in search of his real father."
The collection includes eyeshadow pallets, lip care, lip gloss, eye glisten, highlighters, primer, setting spray, brushes, body butter, bath fizzes, and a bubble bath. The collection makes holiday references with its classic candy cane designs, green and red designs, shimmer and sparkles, and references to the movie such as the bubble bath coming in a maple syrup bottle shape.
The I HEART REVOLUTION X ELF collection ranges from $8.00 to $52.00 and is available on the Revolution Beauty website.
Holiday Movie-Inspired Cosmetics
Revolution Beauty Released the Elf Makeup Collection
Trend Themes
1. Holiday Movie-inspired Cosmetics - Revolution Beauty's Elf collection releases holiday-themed makeup inspired by the classic Christmas movie.
2. Customizable Cosmetics Collections - Brands can create special collections based on any movie or media that fans of the property will want to buy.
3. Nostalgia-inspired Cosmetics - There's an opportunity for brands to create makeup collections that reference beloved media properties and characters that consumers are fond of.
Industry Implications
1. Cosmetics and Beauty - Revolution Beauty's collection showcases how the cosmetics industry can find inspiration in popular media and create themed products that will appeal to fans.
2. Entertainment and Media - The success of the Elf collection by Revolution Beauty highlights how media properties can branch out and expand their offerings to collaborate with other industries.
3. Marketing and Branding - There's an opportunity for marketing and branding firms to assist in developing new product lines that tap into the power and appeal of nostalgia and beloved media properties.