The clothing retailer 'Wildfang' recently teamed up with the feminist movement 'I Am That Girl' to launch a collection of enamel pins that support female empowerment. Pins have quickly become popular among young consumers because they allow the wearer to show off unique elements of his or her personality. These pins allow consumers to embrace their inner feminist with quirky female-focused designs.
The 'You Got This' collection from Wildfang and I Am That Girl made its debut on August 5th, just in time for the Rio Olympic games. The collection consists of tiny enamel pins with designs that are meant to empower women to believe in themselves and their abilities. Some of the standout pieces in the collection include a donut-shaped pin that says "Donut Underestimate Me" and a fortune cookie pin that reads "Fortune Favors the Bold."
As an added bonus, Wildfang will donate 100 percent of the proceeds from the collection directly to the I Am That Girl organization.
Fashionable Feminist Pins
The 'Wildfang x I Am That Girl' Collection Celebrates Female Empowerment
Trend Themes
1. Enamel Pin Craze - Opportunity for enamel pin manufacturers to create collections with unique designs that appeal to various interests and beliefs.
2. Feminist Merchandise - Opportunity for businesses to create and sell merchandise that celebrate and empower women.
3. Social Justice Collaborations - Opportunity for businesses to partner with nonprofit organizations to create products that support important social causes.
Industry Implications
1. Fashion - Opportunity for fashion businesses to incorporate enamel pins into their collections as a way for consumers to express their individuality and align with their personal beliefs.
2. Nonprofit - Opportunity for nonprofit organizations to collaborate with businesses to create products that support their mission and raise funds.
3. Online Retail - Opportunity for online retailers to expand their merchandise offerings to include products that align with the beliefs and values of their target audience.