Remember the Anya Hindmarch “I'm not a plastic bagâ€? (If not, check out the trend below) Now U.K. celebrity gossip site HolyMoly has launched the anti-Hindmarch “I AM a plastic bag†tote. The site reports that several English newspapers such as the Times and the Telegraph as well as the BBC, ITV and production companies are in complete love with the new “I AM a plastic bagâ€. Not so long ago the same newspapers and productions companies were worshiping the Anya Hindmarch bag. Just another proof that fashion and trends always win over eco-friendly:no matter what. If you want to put your hands on this exclusive item, you can try your luck at the HolyMoly site and try to win it.
Trend Hunter has been on top of the Anya Hindmarch bag phenomenon, including a post of some eco-friendly alternatives:
"I AM A Plastic Bag" Tote
Gossip Site Mocks Trend
Trend Themes
1. Eco-friendly Fashion - Disruptive innovation opportunity: Develop sustainable alternatives to single-use plastic bags.
2. Celebrity Endorsements - Disruptive innovation opportunity: Create collaborations between celebrities and brands to promote fashionable, sustainable products.
3. Fashion Trend Reversals - Disruptive innovation opportunity: Capitalize on the cyclical nature of fashion trends by offering unique, contrasting alternatives to popular items.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce new fashion brands that prioritize sustainability and offer alternatives to single-use plastic bags.
2. Media and Entertainment - Disruptive innovation opportunity: Partner with celebrities and production companies to create content that promotes eco-friendly fashion.
3. E-commerce Platforms - Disruptive innovation opportunity: Develop online platforms that feature a wide range of eco-friendly fashion options and enable consumers to easily find and purchase sustainable alternatives.