Hyundai Motor America recently launched a new multi-platform campaign in order to promote the Elantra. The new campaign is titled 'This is How You Dare,' and it makes the effort to reimagine car commercials for Millennial and Gen Z consumers. The ad attempts this by highlighting the new features of the car, and how Hyundai Motor America is attempting to challenging conventions.
Hyundai worked with a creative agency named B-Reel, and the ad has both 90-second and 60-second versions. Additionally, the ad was tailored for online and social media viewers.
Overall it is clear the Hyundai is attempting to market its cars to younger consumers who are slowly becoming the largest car buying demographics.
Millennial-Focused Car Campaigns
Hyundai Motor America Launched a New Campaign for the Elantra
Trend Themes
1. Millennial-targeted Advertising - Disruptive innovation opportunity: Companies can develop campaigns that specifically cater to the needs and preferences of Millennials by incorporating their values and interests.
2. Reimagined Car Commercials - Disruptive innovation opportunity: Brands can challenge conventional car advertisements by creating engaging and unique content that resonates with Millennials and Gen Z consumers.
3. Social Media Advertising - Disruptive innovation opportunity: Companies can leverage the power of social media platforms to reach and connect with younger audiences in interactive and immersive ways.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Automakers can utilize creative marketing strategies to capture the attention and loyalty of Millennial and Gen Z car buyers.
2. Advertising - Disruptive innovation opportunity: Advertising agencies can develop innovative campaigns that break away from traditional car commercials, appealing to younger consumers in new and exciting ways.
3. Social Media - Disruptive innovation opportunity: Social media platforms can provide a powerful advertising space for car brands to engage with Millennials and Gen Z consumers, bridging the gap between traditional and digital marketing.