Femtech company 28 recently launched a "hyper-personalized wellness guide" for menstruating individuals. The wellness-focused initiative looks to minimize common period symptoms like cramping and bloating while encouraging the release of feel-good hormones.
The detailed hyper-personalized wellness guide covers all four phases of the menstrual cycle—Menstrual, Follicular, Ovulatory, and Luteal. 28 offers in-app workouts tailored to each phase and these sessions range from 10 minutes to an hour. With step-by-step directions, videos, and coaching, these self-guided workouts are simple and accessible.
Low to moderate-intensity exercises are recommended for the Menstrual phase while in the Follicular phase, the app delivers moderate-intensity sessions. In the Ovulatory phase, 28 challenges with more strenuous activities. In the Luteal phase, with peaking metabolism and progesterone levels, 28 boasts moderate to high-intensity workouts that help maintain consistent energy levels.
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Trend Themes
1. Hyper-personalized Wellness Guides - Opportunity for femtech companies to create personalized wellness guides for individuals based on their specific needs and phases of their cycle.
2. In-app Workouts Tailored to Menstrual Cycle Phases - Opportunity for fitness apps to provide workout sessions that are customized to each phase of the menstrual cycle, optimizing results and minimizing discomfort for users.
3. Minimizing Period Symptoms Through Exercise - Opportunity for wellness and fitness companies to develop exercise programs specifically designed to alleviate common period symptoms like cramping and bloating, promoting overall well-being during menstruation.
Industry Implications
1. Femtech - Opportunity for femtech companies to leverage technology and data to offer hyper-personalized wellness solutions for individuals at different stages of their menstrual cycle.
2. Fitness Apps - Opportunity for fitness app developers to integrate customizable workout sessions that cater to the specific needs and energy levels of users during different phases of their menstrual cycle.
3. Wellness and Fitness Companies - Opportunity for wellness and fitness companies to innovate by creating exercise programs and products that target and minimize common period symptoms, providing a more comfortable and enjoyable experience for users.