A Hyde Park bistro in Sydney has come up with an interesting marketing initiative: for the entire month of June, it is letting its customers pay for their coffee with kisses.
Between the hours of nine to 11 am, if you kiss the person you came to the Metro St. James with, the cafe will reward you with a free coffee. One barista jests that no air kisses are allowed: "it has to be a real kiss…a true kiss. I can see if it is a fake kiss. I am kind of a specialist."
The sweet stunt is getting tons of attention and love on the Cafe's Facebook page, getting couples of all ages excited to go to this cafe together to get free coffee.
Kiss Currency Campaigns
A Hyde Park Bistro in Sydney Accepts Kisses as Payment for Coffee
Trend Themes
1. Creative Payment Campaigns - Using unconventional payment methods as part of marketing campaigns to generate buzz and positive branding.
2. Innovative Cafe Promotions - Creating unique and playful promotions can attract new customers and strengthen brand loyalty.
3. Non-monetary Rewards - Using non-monetary incentives can be an effective way to reward customers and build engagement.
Industry Implications
1. Hospitality - The hospitality industry can leverage creative payment campaigns to attract new customers and create buzz around their brand.
2. Marketing - The marketing industry can develop innovative campaigns that use playful promotions to build customer engagement and brand loyalty.
3. Retail - The retail industry can use non-monetary incentives to reward customers for shopping with their brand and drive customer loyalty.