Plant-based functional energy drink brand Huxley shares a sustainable way to refuel with 90 milligrams of natural caffeine, electrolytes for hydration and L-theanine for focus. The brand's canned beverages supply plant-based caffeine from a superfruit, providing as much energy as one cup of coffee, while upcycling a typically discarded ingredient—cascara, the dried skin of coffee cherries.
To help busy individuals get the energy they need minus the crash, Huxley crafted flavorful cans with 75 milligrams of L-theanine (an amino acid found naturally in green and black tea) and 100 milligrams of electrolytes for replenishment. These vibrant plant-based energy drinks are available in refreshingly different fruit flavors like Strawberry Sequoia, Tangerine Teton and Mango Mesa.
Upcycled Superfruit Energy Drinks
Huxley's Plant-Powered Energy Drinks Share a Boost from Cascara
Trend Themes
1. Plant-based Energy Drinks - Exploring the market for sustainable energy drinks derived from plant-based superfruits presents opportunities for disruptive innovation in the beverage industry.
2. Upcycled Ingredients - Utilizing upcycled ingredients like cascara in food and beverage products offers a fresh angle for sustainability and innovation within the consumer goods sector.
3. Functional Beverage Formulas - Developing functional beverage formulas with natural ingredients such as L-theanine and electrolytes opens up avenues for inventive product development in the wellness industry.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the demand for sustainable energy drinks made from plant-based sources to drive innovation and meet consumer preferences for healthier alternatives.
2. Consumer Goods Sector - The consumer goods sector has the potential to incorporate upcycled ingredients like cascara into products, showcasing a commitment to sustainability and catering to eco-conscious consumers.
3. Wellness Industry - The wellness industry stands to benefit from the creation of functional beverage formulas that promote natural ingredients like L-theanine and electrolytes, aligning with the trend towards holistic health and well-being.