After the popularization of Hunter Wellington Boots the company decided to release their very first winter collection called the Hunter's Outwear Collection. The company was looking to launch their outwear collection back in May of 2011. Now that they are finally set to release, customers can expect to see the collection in stock and ready-to-by at the beginning of September right in time for the winter season.
The neat thing about the Hunter's Outwear Collection is that all of the coats are classically designed, well-made and highly functional. The coats are designed for cold regions and are fitted with fur and down filling. The outwear collection does not discriminate against gender, and it certainly does include a sizeable amount of men's-only designs. All of the jackets are fitted with the Hunter logo and all of the photos available pair them with the Hunter boot that would best fit the jacket.
Watertight Winter Wear
Hunter's Outwear Collection is Rainproof and Recognizable
Trend Themes
1. Classically Designed Outerwear - There is an opportunity for disruptive innovation in the outerwear industry by creating classically designed, well-made, and highly functional coats.
2. Gender-inclusive Outerwear - An opportunity exists for disruptive innovation in the fashion industry by creating gender-inclusive outerwear collections.
3. Collaboration with Footwear Brands - By partnering with footwear brands, there is potential for disrupting the fashion industry and offering matching outerwear and footwear collections.
Industry Implications
1. Fashion - The fashion industry has an opportunity for disruptive innovation in the outerwear segment by creating classically designed and gender-inclusive collections.
2. Apparel - The apparel industry can explore disruptive innovation by offering outerwear collections that cater to different climates and regions.
3. Footwear - The footwear industry has a chance to disrupt the market by collaborating with outerwear brands and offering matching footwear and outerwear collections.