An interactive light tunnel installation called ‘Hundreds and Thousands’ allows visitors to change the light colors. The tunnel was built at Vivid Sydney 2013 to inspire hope in people who view it. Built by Designworks for The Benevolent Society, the tunnel gives people by getting them to tweet their aspirations. Tweeting with the hashtag #hopesforchange makes the tunnel change colors. The more people hoping, the more varied the colors become.
Benevolent Society is a non-profit organization that helps people through education and other forms of support. The installation aims to further that end by asking people what positive change they want to see in Australia. The catch is that the hope should be achievable in the next 200 years.
Social Media Tunnel Installations
The ‘Hundreds and Thousands’ Tunnel Responds to Hope
Trend Themes
1. Interactive Installations - The trend of interactive light installations in events and public spaces is on the rise, offering opportunities for businesses and organizations to engage with audiences in a unique way.
2. Crowdsourced Art - The trend of using social media to crowdsource art creates a more engaged audience and offers opportunities for businesses to encourage participation in campaigns or initiatives.
3. Gamification of Public Spaces - The trend of gamifying public spaces, as seen in the 'Hundreds and Thousands' tunnel, provides opportunities for businesses to create immersive experiences and engage with audiences using technology.
Industry Implications
1. Event Planning - Event planning companies can incorporate interactive light installations to create unique experiences for attendees and offer new opportunities for sponsorships and partnerships.
2. Non-profit Organizations - Non-profit organizations can use crowdsourced art installations to engage audiences in their mission and encourage participation in their initiatives.
3. Technology - Technology companies can create gamification solutions for public spaces, allowing businesses and organizations to create immersive experiences that drive engagement and revenue.