This vending machine near Hachiko square in Shibuya Japan is not an ordinary vending machine; it is actually operated by a charming human operator inside which passes the purchased goods out to you. Complete with upper and lower serving windows depending if it is an adult or a child. This is part of their marketing strategy in order to promote their product Caramini Corn (caramel corn snacks).
Implications - There are many simple opportunities for companies to take an ordinary product and transform it into something extraordinary. It is very often the case that enhancing or modifying a commonly used product can provide it with a resurgence that will generate high levels of success. In the eyes of a consumer, the degree to which a familiar product is enhanced or altered can make it appear brand new.
Human Vending Machine
Human Vending Machine
Trend Themes
1. Interactive Vending Machines - Exploring vending machines that are operated by a human operator, providing a more personalized and interactive experience for consumers.
2. Product Promotion Strategies - Using innovative strategies, such as employing a charming human operator, to promote products and generate interest among consumers.
3. Product Enhancement and Modification - Opportunities for companies to enhance or modify commonly used products in order to make them appear brand new and generate success.
Industry Implications
1. Vending Industry - Incorporating interactive elements into traditional vending machines to provide a more personalized and interactive experience for consumers.
2. Marketing Industry - Using creative and innovative strategies, such as employing a charming human operator, to promote products and generate interest among consumers.
3. Food Industry - Opportunities for companies in the food industry to enhance or modify commonly used products in order to make them appear brand new and generate success.