Improv Everywhere, perhaps the most well-known improvisation and impromptu stunt agencies, unleashed 16 sets of twins to behave as human mirrors. Each twin set dressed alike and, moving in sync with one another, sat across from each other on the subway.
The video is a must-see to get the full impact!
The youngest set of twins was 16
Check out some more work by Improv Everywhere:
Implications - In an increasingly vain society, people are constantly stopping to check their reflections and critique the way they appear to the rest of the world. The market for products and technologies that enhance the human ability to see what we look like at any given time is rapidly growing as a result of this movement towards vanity. Further, art projects that comment on this element of vanity are growing in popularity.
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
Trend Themes
1. Human Mirrors - Creating products and technologies that enhance the human ability to see what they look like at any given time.
2. Twins on Subway - Marketing campaigns using twins to capture the audience's attention.
3. Improv Everywhere - Companies or brands using improvisation and impromptu stunts to create a memorable experience for customers.
Industry Implications
1. Personal Care - Companies developing personal care products enhanced with advanced mirror technology.
2. Fashion - Brands using twins in their advertising campaigns to make the brand more memorable.
3. Marketing - Marketing agencies using improv or impromptu stunts to create memorable experiences for their clients' customers.