Holiday Inn wanted to do their best to ensure their guests can escape the cold Winter outside to a warm, cozy bed. Beginning in Manchester later this month, the famous hotel chain will be paying people to wear warm onesies and sleep in guest beds for five minutes to make sure they are warm and toasty.
Holiday Inn also says the human bed warmers are a much more eco-friendly way to warm beds compared to electric blankets. Guests can call room service and request a bed warmer who will jump into your bed and bring to about 20-24 degrees Celsius before bedtime.
Human Bed Warmers
Holiday Inn Introduces Bizarre Way to Get You Out of the Cold
Trend Themes
1. Eco-friendly Bed Warmers - Disruptive innovation opportunity: Develop eco-friendly alternative solutions to electric blankets for warming beds.
2. Experience-based Hospitality - Disruptive innovation opportunity: Incorporate unique experiences into the hospitality industry by offering unconventional services like human bed warmers.
3. Temperature-controlled Sleeping - Disruptive innovation opportunity: Explore technologies and services that allow guests to customize the temperature of their beds for optimal sleep comfort.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Introduce innovative and memorable experiences to enhance guest satisfaction in the hospitality industry.
2. Eco-friendly Solutions - Disruptive innovation opportunity: Develop environmentally friendly alternatives to existing products in various industries, such as replacing electric blankets with more sustainable options.
3. Smart Home Technology - Disruptive innovation opportunity: Integrate smart home technology into the bedroom to enable personalized temperature control and enhance sleep quality.