hum by Colgate was created to turn the task of toothbrushing into a fun and rewarding experience and now, hum kids by Colgate is being created to get kids excited about brushing their teeth. Recognizing that kids need entertainment and they are now adapting to new challenges at home thanks to increased at-home learning, Colgate leveraged the power of augmented reality to support kids in building healthy lifelong habits.
The hum kids smart manual toothbrush can be used with interactive games and it incentivizes kids to get good at brushing by unlocking new levels as they progress. The toothbrush, available in bright colors like yellow and coral, has a replaceable head so that the extra-soft bristles can be changed out as needed without creating excess waste.
Kid-Friendly Coaching Toothbrushes
hum kids by Colgate Uses AR to Support Lifelong Healthy Habits
Trend Themes
1. Ar-enabled Toothbrushes - Companies can develop toothbrushes with augmented reality capabilities that make brushing teeth engaging for children and help parents promote lifelong healthy habits.
2. Gamification of Dental Care - Dental care companies can leverage gamification to incentivize children to brush their teeth regularly, turning a chore into a fun and rewarding activity.
3. Sustainable Toothbrushes - Dental care companies can develop toothbrushes with replaceable heads, that maintain sustainability and can be changed out as needed without creating excess waste.
Industry Implications
1. Dental Care - Companies in the dental care industry can leverage technology and gamification to make brushing teeth an easy and enjoyable task for children and families.
2. Augmented Reality - Companies in the augmented reality industry can partner with dental care companies to develop AR-enabled toothbrushes that make brushing teeth an interactive and fun experience for children.
3. Sustainability - Dental care companies can focus on sustainability and create toothbrushes with replaceable heads that maintain sustainability and cleanliness while reducing waste.