As cable cutting becomes more and more popular among consumers looking to save costs, on-demand video content platform has become mainstream, however, brands are beginning to notice this demographic's desire to watch live TV. This target market is now being served by Hulu who recently announced that its live television series will be available to watch on PlayStation 4 game consoles.
The new Live TV service comes almost three years after the streaming brand originally launched the service and will differentiate the streaming services from its competitors. The new live streaming service currently is priced at $55 USD and can also be viewed on the app and other content devices.
Live-TV Game Consoles
Consumers Can Now Watch Hulu's Live TV Series on the PlaySation 4
Trend Themes
1. Live-tv Gaming Consoles - The convergence of live TV and gaming consoles opens opportunities for creating new interactive experiences.
2. Cable Cutting Alternatives - Alternative ways to watch live TV provide an opportunity to disrupt the traditional cable industry.
3. On-demand Live TV Services - The rise of on-demand live TV services presents opportunities for innovation in content delivery and user experience.
Industry Implications
1. Gaming - Gaming companies can add live TV streaming services to their consoles to enhance the gaming experience and attract new customers.
2. Streaming Services - Streaming platforms can differentiate themselves by adding live TV content, appealing to consumers who want the convenience of streaming along with live content.
3. Cable and Satellite TV - Cable and satellite TV companies need to innovate to meet the increasing popularity of streaming services and cord-cutting, including offering more flexible packages and pricing.