The HUF SS 2012 collection is an endearing collection of punk ass gear. The series features high quality shorts, six panels hats, snapbacks and an assortment of tees. This season, HUF is favoring more simplistic, sartorial pieces with a peppering of offensive graphics. The marijuana leaf print boxers and socks are a subtle display of badassery. A more obvious statement is the nudy apple tee, or the peeping Tom tee. These simple and endearing details are accompanied by the company’s United States of HUF logo.
The owner of HUF is a former skateboarding pro named Keith Hufnagel, who got tired of the lack of quality apparel and products in the street-savvy world, and opened up shop in San Fransisco. HUF focuses on a more tailored street look, keeping hoodlums looking dapper.
Hallucinogenic Street Wear
The HUF SS 2012 Collection is For the Concrete Surfing Bad Boys
Trend Themes
1. Simplistic Streetwear - The HUF SS 2012 Collection features more simplistic pieces, allowing for opportunities to disrupt the streetwear industry with minimalist designs.
2. Offensive Graphics - The peppering of offensive graphics in the HUF SS 2012 Collection presents disruptive innovation opportunities for brands focusing on edgy and provocative designs in the fashion industry.
3. Marijuana/drug-themed Clothing - The marijuana leaf print boxers and socks in the HUF SS 2012 Collection suggest a shift towards marijuana/drug-themed clothing in the fashion industry, presenting opportunities for disrupting the industry with more daring designs.
Industry Implications
1. Streetwear - The HUF SS 2012 Collection presents opportunities to disrupt the streetwear industry with simplistic designs while still appealing to street style fashion.
2. Fashion - The infusion of offensive graphics in the HUF SS 2012 Collection presents disruption opportunities in the fashion industry, especially for brands that focus on edgy and provocative designs.
3. Cannabis Industry - The marijuana leaf print boxers and socks in the HUF SS 2012 Collection present opportunities for the cannabis apparel industry to produce more daring designs that cater to its target audience.