Follow Me Project Helsinki is tracking seven people LIVE as they wander around Finland’s capital.
Follow Me Project Helsinki is an interesting project to demonstrate how high tech outdoor media makes it possible to target a specific audience. People are being tracked on the web and it shows where they are and have been.
The campaign is up for two weeks and the seven people’s moves will be able to be followed live on the web.
Virtually Stalking Strangers
Follow Me Project Helsinki
Trend Themes
1. High-tech Outdoor Media - Disruptive innovation opportunity: Develop advanced targeting capabilities for outdoor advertising to reach specific audiences.
2. Real-time Tracking - Disruptive innovation opportunity: Create platforms or services that enable real-time tracking of individuals for various purposes like safety, marketing, or crowd management.
3. Web-based Surveillance - Disruptive innovation opportunity: Design privacy-focused technologies that allow individuals to control and monitor their online tracking information while maintaining security.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore innovative ways to leverage technology and data to deliver more personalized and targeted advertising campaigns.
2. Location-based Services - Disruptive innovation opportunity: Develop advanced location tracking and mapping solutions to enhance user experiences and enable various applications like navigation, social networking, or resource allocation.
3. Privacy and Security - Disruptive innovation opportunity: Create tools or services that empower individuals to protect their online privacy and safeguard personal information from unauthorized tracking or surveillance.