One of the most popular ways adult fans around the world enjoy the taste of the original super premium banana-flavored bourbon whiskey—Howler Head—inspired Howler Head & Cola. With this product, Catalyst Spirits is making its first foray into the realm of ready-to-drink cocktails and it shares an easy drinking experience with notes of toasted caramel, coffee and a creamy, ripe banana flavor.
Howler Head & Cola is the official flavored whiskey RTD of UFC Australia, and it can be found through retailers across Australia. Soon, it will be available in other international markets. To support the release of Howler Head & Cola, Catalyst Spirits has signed an agreement with UFC star Robert "The Reaper" Whittaker to serve as a global brand ambassador for Howler Head.
Bourbon-Infused Hard Colas
Howler Head & Cola is a Made with Banana-Flavored Bourbon Whiskey
Trend Themes
1. Ready-to-drink Cocktails - Exploring new possibilities for convenient and enjoyable cocktail consumption experiences.
2. Flavored Whiskey Innovation - Expanding the boundaries of traditional whiskey flavor profiles to attract diverse consumer preferences.
3. Celebrity Brand Ambassadors - Leveraging well-known personalities to enhance brand recognition and market reach in the spirits industry.
Industry Implications
1. Alcoholic Beverages - Adapting to changing consumer preferences by introducing innovative, ready-to-drink alcoholic beverage options.
2. Marketing and Branding - Utilizing celebrity endorsements to create strong emotional connections with consumers and drive brand loyalty.
3. Retail and Distribution - Exploring strategic partnerships and international expansion opportunities to maximize product exposure and sales growth.