Light Specialty Houseware Capsules

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HUMAN MADE Delivers its Second HOUSEWARE Collection

NIGO'S HUMAN MADE brand recently introduces its second HOUSEWARE Collection full of lifestyle and homeware goods that take on a minimal design language. The new capsule is made up of six items in total and it is similar to the first drop that was seen earlier in May.

The main design focal point is the white color, which differentiates itself from the grey tonal drop. The items in the latest collection include storage boxes that are made fro wet sheets, bathroom countertop organizers, a rounded trash can, a banana stand set with replicated fruits, and branding details. It continues with a sewing box and double-sided tissue casings to round out the offers. The covers are made from wood and have engravings for the branded touch.
Trend Themes
1. Minimalist Housewares - There is an opportunity to disrupt the home goods industry by creating minimalistic home goods, like those offered by HUMAN MADE.
2. Sustainable Storage - Creating sustainable and eco-friendly storage options could be a disruptive innovation opportunity in the home goods industry.
3. Repurposed Materials - An opportunity exists in the home goods industry to create products made from repurposed materials, similar to the storage boxes made from wet sheets in HUMAN MADE's latest collection.
Industry Implications
1. Home Goods - The Home Goods industry can focus on minimalistic and eco-friendly designs to offer a unique product line to consumers.
2. Sustainable Materials - The Sustainable Materials industry can create and market their materials as viable options for home goods manufacturers looking to create eco-friendly products.
3. Repurposed Materials - The Repurposed Materials industry can explore partnerships with home goods manufacturers to create innovative products made from repurposed materials.

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