HELL YEAH is a hot sauce concept JDO created for Halloween and it's not only playful and fun but practical, as restaurants are having to share single-serve sachets instead of shared bottles. The hot sauce concept introduces packets that are not rectangular but coffin-shaped, and there are elements that resemble spicy peppers and fangs.
As Andy Briscoe, Senior Creative at JDO says, "There’s always been a gothic sense of romance associated with a vampire’s bite, offering a heat so passionate, pleasurable and tempting, you’d be willing to die for it."
Beyond the hot sauce concept it created for Halloween, JDO envisioned an extension of the dining experience, complete with a garlic-free burger and a vampiric takeaway cup that has two punctures to fit a pair of straws for sipping.
Coffin-Shaped Sauce Packets
The HELL YEAH Hot Sauce Concept Reinvigorates Single-Use Sachets
Trend Themes
1. Novelty-shaped Condiment Packets - There is an opportunity to disrupt the single-use condiment market with creative shapes and designs for a fun and memorable dining experience.
2. Theme-based Limited Edition Products - Creating limited edition products based on holidays or events is a trend that could be expanded to create a sense of excitement and exclusivity among customers.
3. Multi-functional Takeaway Packaging - Innovative packaging designs that cater to multiple needs could be developed to enhance the dining experience by offering convenience alongside creativity and functionality.
Industry Implications
1. Food Packaging - The food and packaging industry can explore creative ways to enhance the users' experience by developing custom-shaped packets.
2. Restaurant Industry - Restaurants could create an unforgettable dining experience by incorporating creative and limited edition menus and packaging to add to the theme of the restaurant.
3. Food Retail Industry - The food retail industry can benefit from creating exciting seasonal products that encourage customers to try new things, such as a Halloween-themed hot sauce packet.