The models in this Babes and Boys Calendar are 100% real teachers. The calendar started off with the expectation of it being viewed by very few people. Thanks to Virgin Megastore picking up the item and selling it like crazy, the project has turned viral. Students can now buy a copy and see their British science teacher like never before. Coincidentally, male turnout to parent-teacher conferences has risen to an unprecedented rate (just kidding).
Implications - The use of suggestive imagery is appealing to many consumers. Perhaps because this idea of sexual imagery is taboo and not regularly shown to the average buyer, customers value this tactic over the more reserved advertisement. Businesses can always choose to include sexual imagery to spice up their services and products to attract more shoppers.
Hot For Teacher
100% Real Teachers 2008 Calendar
Trend Themes
1. Suggestive Imagery in Advertising - Opportunity for businesses to incorporate sexual imagery in their marketing to attract a larger customer base.
2. Viral Marketing Through Unexpected Products - Businesses can leverage unexpected and unconventional products to gain viral attention and increase brand visibility.
3. Increased Demand for Personalized Content - Customers are more likely to value personalized content, such as seeing their own teachers as models, and businesses can take advantage of this trend by offering customized products or experiences.
Industry Implications
1. Advertising - Opportunity for businesses in the advertising industry to explore the use of sexual imagery in their campaigns and strategies.
2. Retail - Retailers can capitalize on the viral marketing trend by offering unique and unexpected products that capture consumer attention.
3. Education - The education industry can consider incorporating personalized content, such as personalized calendars, to engage students and foster a stronger connection between teachers and their students.