Summer is almost here; that means that we’ll soon be treated to a parade of toned calves and quads brought to you by cycling fanatics in spandex, and there is nothing wrong with that.
Models River Viipery and Simon Nessman look sharp wearing fashion-forward cyclist gear in a photoshoot by Blair Getz Mezibov for the latest issue of GQ Style China. Stylist Marcus Teo combines designer items from Petrou/Man, Moncler Gamme Bleu and Giorgio Armani with specialized biking equipment from Garneau.
Hot cycling gear from Garneau includes a Lycra one-piece with mesh straps, high-tech memory foam gloves, aerodynamic helmets and colorful eyewear. A flash of man-midriff and leopard-print spandex give the looks a high-fashion edge, while the innovative bikes that were selected for the shoot are a fashion statement all on their own.
Fashion-Forward Cyclist Gear
River Viiperi & Simon Nessman Show Off Biker Duds in GQ Style China
Trend Themes
1. Fashionable Cycling Gear - Opportunity to create more stylish and trendy cycling gear that combines fashion with functionality.
2. High-tech Biking Equipment - Opportunity to innovate and develop advanced biking equipment such as aerodynamic helmets and memory foam gloves.
3. Fashion and Sports Collaborations - Opportunity for fashion and sports brands to collaborate and bring forward more stylish and functional sports gear.
Industry Implications
1. Fashion Industry - Innovation and growth opportunities in the fashion industry to offer more stylish and trendy cycling gear.
2. Sports Equipment Industry - Opportunity for sports equipment manufacturers to develop innovative and advanced biking equipment.
3. Fitness Industry - Opportunity for fitness and cycling studios to offer more stylish and upscale gear to attract more customers.