While baked apple pies have become the norm at McDonald's locations across the US, over in Japan the chain is still serving up fried versions of the dish like it's new Hot Custard Apple Pie.
Just as the name suggests, the new Hot Custard Apple Pie from McDonald's Japan, is a decadent take on the chain's beloved fried apple pies. The new version consists of a flakey, turnover-style pastry, stuffed with hot custard on one side and a sweet cinnamon apple pie filling on the other side. Because the pastry is fried, the whole thing features a delicious crispy crust that delivers a satisfying crunch.
While McDonald's customers in Japan can pick up fried apple pies anytime, the new Hot Custard Apple Pie is only available until April.
Custard-Stuffed Hand Pies
McDonald's Japan is Serving Up a New Hot Custard Apple Pie
Trend Themes
1. Fried Apple Pies - Opportunity for fast food chains to innovate with different fillings and flavors for fried hand pies.
2. Decadent Pastry - Potential for bakeries to create indulgent turnover-style pastries with unique fillings and toppings.
3. Limited Time Offerings - Strategy for restaurants to generate excitement and urgency among customers with limited edition menu items.
Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to experiment with fried hand pies and introduce new dessert options.
2. Bakeries - Opportunity for bakeries to capitalize on the trend of indulgent pastries and offer their own versions of hot custard hand pies.
3. Restaurants - Opportunity for restaurants to create limited time offerings that drive customer interest and increase sales.