Auntie Anne's is giving its drink menu a seasonal twist with the debut of the new Hot Chocolate Frost.
Created for the 2019 holiday season, the new Hot Chocolate Frost is a festive frozen take on hot chocolate. The drink consists of a rich hot chocolate mix blended with ice, and then topped with whipped cream and a Hershey’s Chocolate Syrup. The new drink is available at participating Auntie Anne's locations nationwide from now through January 5, 2019.
To promote the new drink, Auntie Anne's is teaming up with Grubhub for an exclusive deal. This means that anyone who places an Auntie Anne's order of $12 or more through Grubhub can score a free small Hot Chocolate Frost.
Frozen Holiday Hot Chocolates
Auntie Anne’s Has Created a Hot Chocolate Frost for the Holidays
Trend Themes
1. Seasonal Frozen Beverages - There is an opportunity for other food and beverage establishments to create seasonal frozen drink offerings that cater to the holiday season.
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Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to introduce seasonal frozen beverages and create exclusive deals to drive customer engagement and sales.
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