Jordan Brand introduces a new special tonal iteration of the Jordan 1 mid sneaker model with the Hornets-colored palette. On the tongue of the silhouette, it reads "Inspired By The Greatest" and was originally set to launch in kids' sizing. It is detailed with the bright palette of the NBA team and sees bright teal throughout most of the upper paneling throughout the textural build.
Other special details include the set of patches that can be applied onto the shoe made from the blue velcro Nike Swoosh logo. Additional branding includes the Air Jordan Wings logo and two Jordan jerseys. It is packed in a special box with the Jumpman logo and Sneaker School motif.
Basketball Team-Tonal Mid-Cut Sneakers
Nike Unveils a Hornets-Colored Air Jordan 1 Mid
Trend Themes
1. Tonal Sneakers - Nike introduces a new iteration of the Jordan 1 mid sneaker model with a special tonal color palette, offering an opportunity for disruptive innovation in sneaker design and customization.
2. NBA Team-inspired Palette - The bright teal and blue colorway of the Hornets-inspired sneakers presents a trend of NBA team-themed footwear, creating opportunities for collaboration between sportswear brands and basketball teams.
3. Graphic Patch Details - The set of patches with the Nike Swoosh logo, which can be applied onto the shoe, showcases a trend of customizable elements in sneakers, providing an opportunity for disruptive innovation in footwear personalization.
Industry Implications
1. Footwear - The introduction of the special tonal sneakers by Nike presents disruptive innovation opportunities in the footwear industry, particularly in terms of design, customization, and limited editions.
2. Sportswear - The trend of NBA team-inspired color palettes in sneakers opens up disruptive innovation opportunities for sportswear brands to collaborate with basketball teams, creating unique and exclusive product offerings.
3. Fashion Retail - The rise of customizable elements in sneakers, such as the graphic patches on the Nike Jordans, presents disruptive innovation opportunities for fashion retailers to offer personalized and unique footwear options to consumers.