Brands and marketers spend countless time, energy and money when it comes to identity because oftentimes it can make or break a purchase -- yet these fluffed up statements are only semblances of the truth, as this series of honest grocery labels shows. Similar to the slew of honest movie posters that hit the Internet every so often, the designs break down common food products to their core misleading elements.
For instance, one of the honest grocery labels hones in on a bag of chips. It reads, "Mostly Air." Another one focuses on frozen pizza, rebranding it as the "One Minute Meal." Funny yet simple, the honest grocery labels was created by designer Caisa Nilaseca for Design TAXI. The images themselves are colorful and playful, made to be shared.
Honest Grocery Labels
Caisa Nilaseca Focuses on the Truth of Some Favorite Products for DesignTAXI
Trend Themes
1. Honest Grocery Labels - Opportunity for brands to be transparent and authentic in their product packaging, by providing honest and accurate information.
2. Fluffed Up Statements - Potential for brands to move away from exaggerated marketing claims and focus on genuine messaging that resonates with consumers.
3. Rebranding Food Products - Chance for companies to reposition their products by highlighting true attributes and offering a fresh perspective on common food items.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on the growing demand for transparency and earn consumer trust.
2. Marketing and Branding - Opportunity for marketing and branding agencies to help companies create authentic and compelling messaging strategies.
3. Graphic Design - Opportunity for graphic designers to create visually appealing and playful packaging designs that communicate the truth behind food products.