Conceived by the creative team at Leo Burnett Melbourne, this Honda CRV-commercial proves that anything is possible if you're just willing to believe it. The auto ad celebrates conceptual imagery and begins with a little girl's plea for a new pink horse toy after hers is broken.
Travelling alongside his children, a father rushes to replace the toy but is met with something unexpected -- a Rainbow farm that features none other than a pink horse. Boasting psychedelic imagery and striking scenery, Leo Burnett's Honda CRV-commercial defies traditional auto ad standards and instead invites drivers to dream.
Its theme appeals to Honda's familial target demographic and blends together elements that both child and adult audiences will appreciate.
Dream-Encouraging Auto Ads
This Honda CR-V Commercial Encourages One to Make Dreams a Reality
Trend Themes
1. Conceptual Imagery - Opportunity for auto ads to break away from traditional visuals and use more imaginative and abstract imagery.
2. Emotional Storytelling - Auto ads can leverage powerful storytelling techniques to create an emotional connection with their target audience.
3. Targeting Family Demographic - There is a market opportunity for auto ads that specifically cater to the needs and aspirations of families.
Industry Implications
1. Automotive - Auto manufacturers can explore innovative approaches in their advertisements to stand out and resonate with consumers.
2. Advertising - The advertising industry can embrace more creative and storytelling-driven strategies to capture audience attention and promote brands effectively.
3. Toy and Entertainment - Companies in the toy and entertainment industry can collaborate with auto brands to create imaginative and engaging commercials that appeal to both children and adults.