Homes & Villas by Marriott International, a curated collection of premium whole-home rentals owned by Marriot, has announced that it will be opening close to 300 new rentals in Cape Town, Johannesburg, marking the company's first foray into home rentals in the South African market.
The new collection of home rentals will complement Marriot's already existing hotel offerings in the country by providing tourists with a wider range of accommodation options. The whole-house rentals should appeal to travelers seeking more space, privacy, and independence, and are therefore particularly well-suited to families. Examples of the new homes include a "tranquil" three-bedroom villa in Bishopscourt, a two-bedroom luxury apartment overlooking Hyde Park, and an "African beach-chic" four-bedroom home overlooking Clifton beach.
"As well as incredible contemporary African-chic styled apartments, tranquil villas with breathtaking mountain views and vibrant homes with enchanting interiors overlooking the ocean, the collection includes some beautiful city homes and apartments – giving travelers more options when exploring this stunning country," explained Chris Stephenson, Vice President, International Markets, Homes & Villas by Marriott International.
Whole-Home Cape Town Rentals
Homes & Villas by Marriott Opens Nearly 300 New Rentals in Cape Town
Trend Themes
1. Premium Whole-home Rentals - The trend of curated collections of premium whole-home rentals, owned by companies like Marriott, opens new opportunities for hotels to provide tourists with wider accommodation options and cater to those in search of more space, privacy, and independence.
2. Luxury Home Rentals - As families continue to travel together, there is a growing trend in luxury home rentals to cater to the needs of those seeking more space and privacy, thereby opening opportunities for companies like Marriott to expand their offerings to new markets.
3. Alternative Accommodation Options - With the rise of alternative accommodation options, including home rentals and vacation rentals, hotels like Marriott can stay competitive and increase revenue streams by providing travelers with a variety of options to choose from.
Industry Implications
1. Hospitality - The hospitality industry can capitalize on the trend of offering curated collections of premium whole-home rentals to cater to the growing demand for alternative accommodation options from both leisure and business travelers.
2. Travel and Tourism - As families continue to travel together and seek more space and privacy, the travel and tourism industry can capitalize on the trend of luxury home rentals by expanding offerings to new markets and providing a wider range of accommodation options for tourists.
3. Real Estate - With the rise of alternative accommodation options, the real estate industry can capitalize on the trend of curated collections of premium whole-home rentals by partnering with hotels and other companies to provide travelers with a variety of options to choose from.