Elle "the bod" MacPherson created Intimates Magazine to showcase her line of lingerie with the same name. As part of this fresh marketing campaign, Elle stars in a series of home-video-like clips where she entertains us with her charm. There are a number of Intimate videos besides this one (Bubblegirl) that can be seen on YouTube.
Implications - The availability of the Internet has inspired companies to go beyond the use of print ads and TV commercials. Social media websites have perhaps become the best way for businesses to market themselves due to accessibility and the ability to reach a wide audience. Outdoor billboards and posters are effective, but to reach people worldwide, online advertising will be the future of promotion.
Homemade Lingerie Commercials
Elle MacPherson's Intimate Magazine
Trend Themes
1. Social Media Marketing - The popularity of social media websites has inspired businesses to move beyond traditional advertising methods, creating opportunities for innovative marketing campaigns.
2. Online Advertising - The rise of the internet has opened up new avenues for businesses to promote their products and services, leading to disruptive innovation in the advertising industry.
3. Video Marketing - The use of home-video-like clips in advertising campaigns has become a trend, offering a more authentic and relatable approach to engaging with consumers.
Industry Implications
1. Fashion - The fashion industry can embrace online advertising and social media marketing to showcase their products and connect with a wider audience.
2. Media and Entertainment - The media and entertainment industry can leverage video marketing to create engaging and personalized content for their target audience.
3. Advertising and Marketing - The advertising and marketing industry can explore new innovative approaches for online advertising and social media campaigns to help businesses promote their products effectively.