The unique stories of those who experience street homelessness is a topic of creative exploration and charitable initiatives, however the creative agency Urban Pathways has launched a new and emphatic project to highlight the individuality or experiences of homeless people in New York.
The creative photo campaign asks individuals what they value most, and what they carry on them at all times, effectively telling the unique story of each individual behind the items. The items are laid out on a table and photographed together. Some of the personal pieces include photographs and drivers licenses, while others include text books, makeup and high school diplomas.
A small interview accompanies each photograph, as the project's mission statement reads, "ordinary items can take on an extraordinary meaning in the face of tremendous adversity."
Homeless Essentials Photo Campaigns
The Homeless Essentials Photo Series Documents Personal Items
Trend Themes
1. Personal Storytelling - Opportunity for brands to use personal storytelling to connect with their audience and highlight individual experiences.
2. Humanizing Homelessness - Opportunity to humanize homelessness through creative campaigns and initiatives, promoting empathy and understanding.
3. Documentary Photography - Opportunity to use documentary photography to capture the unique stories and experiences of marginalized communities.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising and marketing agencies to create impactful campaigns that integrate personal storytelling and humanize social issues.
2. Nonprofit and Charity - Opportunity for nonprofit organizations and charities to leverage personal storytelling and documentary photography to raise awareness and support for homelessness-related initiatives.
3. Art and Photography - Opportunity for artists and photographers to use their craft to shed light on social issues like homelessness and foster empathy and understanding.